India is a vast country with great diversity across society, economy, culture and geography. Every community's traditions, culture, nuances of body language, idiomatic expressions, puns, native stories and sense of humour are unique. The genius and creative abilities of its people draw from this wellspring.
Knowing that one size does not fit all, CCI’s unique purpose evolved to be inclusive of the creative power of individuals and communities across India. For communications to suit the specific context, they need to be relatable and sensitive, adapting to different communities and their needs.
THE COVID-19 CONTEXT
CCI believes in inspiring people to follow precautions in a manner that suits their means and contexts, keeping themselves, their family and communities safe during the COVID-19 pandemic and beyond.
The Creative Collective of India aims to create a movement that will induce positive behaviour change in communities through communications that are authentic, honest and respectful.
To use crowd-sourcing and technology in a transparent manner, reaching out to creatives within communities to design and circulate relevant messaging that can inspire behavioural change.
- Create communications across various platforms.
- Target messaging specific to diverse audiences and languages.
- Bring unity within the diversity through strong common messages.
- Respect every Indian by creating inclusive policies and content.
- Ensure every citizen takes ownership for mitigating risks.
- Enthuse every Indian to contribute as a responsible citizen.
- Harness multifaceted and rich ideas across the nation.
WHO WE ARE///
Aastha Malhotra, Abhimanyu Nohwar, Aishwarya Bagawade, Ananda Gupta, Anjali Kelkar, Ankush Maherwal, Anthony Lopez, Arun Maira, Arundhati Mitter, Ashwin Date, Biju Domnic, Deepak Mehra, Divya Bhardwaj, Dr Aditya Dev Sood, Emmanuel Upputuru, Gaurav Shrivastava, Hemant Suthar, Himanshu Thareja, Hitesh Kumar, Irfan Khan, Jacob Mathew, Jahnvi Singh, Lloyd Mathias, Manasa Krishnan, Mandar Wadhvekar, Manika Rana, Nidhi Misra, Nishita Gill, Nicholas Pegu, Nishita Karun, Nilesh Vishwasrao, Parth Lawate, Prosenjit Dutta, Prantik Dutta, Rajesh Lalwani, Rajiv Malhotra, Rohan Baruah, Rajesh Dhyani, Rashmi Ambastha, Ruben Chhetri, Shivani Kanaskar, Shivani Parit, Shreya Chopra, Siddharth Kabra, Sridhar Dhulipala, Sujatha Shankar Kumar, Sukanya Panda, Saumya Mittal, Sunil Malhotra, Tanay Kumar, Tarka Patil, Vaani Arora, Vipin Arora, Vineet Panchhi, Vishwesh Sant, Sumangala, Rajalakshmi Kodibettu and Lakhan Mandloi.