COVID-19 predominantly spreads through infected respiratory droplets. Any person who is in close contact (within 1 metre) with someone who has respiratory symptoms (coughing, sneezing) is at a higher risk of being exposed to potentially infective respiratory droplets. Wearing a mask in public, or while caring for a potentially infected person, will help reduce transmission.

There is also a high probability that an infected person is asymptomatic. In such cases wearing a mask in public will definitely help reduce transmission. To prevent the spread of COVID-19, we recommend only 1 topic to focus on: Wear a mask when you are in a public place.


Make sure your message has a strong emotional and evocative connect with your audience. Keep in mind this is post lockdown period. Most people are not used to wearing masks for prolonged periods and it will be important to reinforce their importance. For instance: A person stepping out of their home to take public transport to go to work forgets their mask, but goes back to get it as they see everyone else wearing one and looking at them.

Portraying people in their most vulnerable moments, where they are putting themselves, their family, their community, their nation at risk, will make the most impact as these moments will strike a chord with your audience’s emotions.



1. Key Behaviour

Wear a face mask (especially when in public or interacting with people outside our household).


  • While wearing a mask in public, avoid touching your face, eyes, nose, and mouth.

  • Masks are effective only when combined with frequent hand-cleaning with alcohol-based hand rub or soap and water.
  • Change the Home made or Surgical mask every 6 hours, and every 8 hours for N95 Disposable mask, or as soon as it gets wet.


(Depending on the type of content you create, you could include the following details)

A. Steps on how to wear a mask to avoid spreading infection

STEP 1: Before

Clean your hands with alcohol-based hand rub or soap and water before wearing the mask.

STEP 2: During

  • Make sure the mask fits around your mouth and nose and there is no gap between your face and the mask;
  • Avoid touching the mask while using it;
  • If you touch the front of mask, clean your hands with alcohol-based hand rub or soap and water;
  • Do not let the mask hanging from the neck;
  • Even after wearing mask maintain 2 metres distance from other people.

 STEP 3: Removal

To remove the mask: remove it from behind, do not touch the front of mask

STEP 4: Disposal

Discard immediately in a closed bin,
Clean hands with alcohol-based hand rub or soap and water. (Reference Source: https://www.mohfw.gov.in/pdf/Mask-Eng.pdf)

B. Why you should wear a mask

  • For Symptomatic Person: Wearing mask (even nonmedical ones) lowers the chances of the virus spreading to a non- infected person through infected respiratory droplets.
  • For Non-Infected Person: Wearing mask lowers the chances of coronavirus entering the respiratory system through droplets in the air from an infected person to others.
  • For Health Workers or those looking after symptomatic people: Wearing medical masks is safer and reduces the chances of others’ potentially infected droplets entering your respiratory system.

C. Types of mask that can be used

  1. N95 Disposable mask: One time use only for 8 hours or as soon as it gets soiled or wet.
  2. Surgical Mask: One time use only for 6 hours or as soon as it gets soiled or wet.
  3. Homemade:
  • Double layered and 100% cotton.
  • Can be reused after proper wash and dried.
  • Use only for 6 hours or wash in soap and hot water as soon as it gets soiled or wet.
  • Store clean masks in sealed plastic bags.

(Reference Source: Advisory on use of Homemade Protective Cover for Face & Mouth)

  • Masks against large droplets and aerosols

    While large droplets can fall to the ground, smaller droplets or aerosols can remain suspended in the air and travel further. While a mask provides minimal protection to block the smaller droplets, it can still manage to block the entry of larger droplets.


1. Your creative needs to have the above information implied, clearly shown, or written in the communication.
2. The Key Behaviour / Must have information: The Key Behaviour is the message that should be the key highlight of your creative output and that sticks in the minds of your audience for times to come.
3.Good to have information: This is crucial information that your Key Behaviour message can be supported with, making it richer and more impactful.
4. Additional information: Use this information to add more depth to your creative output.