MAINTAIN HAND HYGIENE

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INTRODUCTION 

For any infection that is transmitted through person-to-person contact, Hand Washing with Soap (HWWS) or using an alcohol-based hand sanitiser after any contact with a potentially infected person, surface, or object is an effective method to help protect yourself and others from infection. This is because the soap molecules effectively lift the dirt and oils on our hands that trap germs and viruses. To prevent the spread of COVID-19, following are 3 topics you can pick from:
  1. Wash hands with soap and water
  2. Use alcohol-based handrub when soap and water is not available
  3. Minimise contact with potentially contaminated surfaces

CREATIVE BRIEF 

Make sure your message has a strong emotional and evocative connect with your audience. Keep in mind this is post lockdown period. Select a setting where you would most likely need to hand wash. For Instance: A father comes home and rushes to meet his daughter. She stops him outside the house and reminds him to wash his hands with soap and water to not bring germs and the coronavirus inside the house.

 

Portraying people in their most vulnerable moments, where they are putting themselves, their family, their community, their nation at risk, will make the most impact as these moments will strike a chord with your audience’s emotions.

TOPIC 1:

WASH HANDS WITH SOAP AND WATER

1. Key Behaviour: 
MUST HAVE INFORMATION IN YOUR CREATIVE

Wash hands thoroughly for 20 seconds with soap and water, every few hours.

2. GOOD TO HAVE INFORMATION IN YOUR CREATIVE

2.1 Key steps when washing hands with soap:

  1. Wet your hands with clean, running water, turn off the tap, and apply soap;
  2. Lather by rubbing hands together with the soap. Lather your palms, the backs of your hands, between your fingers, under your nails, the tips of your fingers, and wrists;
  3. Scrub your hands for at least 20 seconds;
  4. Rinse your hands under running water;
  5. Dry your hands using a clean cloth/single-use towel (families using the same towel isn't recommended by doctors).

(Reference Source: https://www.youtube.com/watch?v=EJbjyo2xa2o)

TOPIC 2:

ALCOHOL-BASED HANDRUB

1. Key Behaviour: 
MUST HAVE INFORMATION IN YOUR CREATIVE

Use alcohol-based handrub if water and soap are not available.

2. GOOD TO HAVE INFORMATION IN YOUR CREATIVE

2.1 The alcohol-based handrub/sanitiser must contain more than 60% alcohol. This can be checked on the product labelling. 

Note: Other products, such as drinking alcohol, DO NOT contain more than 40% alcohol, and will not be effective in neutralising the virus.

2.2 Key steps of using alcohol-based handrub/sanitiser:

  1. Apply a palmful of product in a cupped hand, covering all surfaces.
  2. Rub hands palm to palm, with interlaced fingers, back of fingers, between thumbs, tips of fingers.
  3. Once dry, your hands are safer.

(Reference Source:https://www.mohfw.gov.in/pdf/Poster3GHFGA.pdf)

TOPIC 3:

MINIMISE CONTACT WITH POTENTIALLY INFECTED SURFACES

1. Key Behaviour:
MUST HAVE INFORMATION IN YOUR CREATIVE

Minimise contact with potentially contaminated surfaces.

(Examples may include: Reduce the use of handshakes and hugs, cover mouth with tissue when coughing, and avoid touching potentially contaminated public surfaces, such as door handles and currency.)

2. GOOD TO HAVE INFORMATION IN YOUR CREATIVE

Wash hands thoroughly after touching potentially contaminated surfaces or coughing/sneezing in your hands.

ADDITIONAL INFORMATION (FOR ALL ABOVE TOPICS)

(Depending on the type of content you create, you could include the following details)

1. Key times to wash hands:
    1. Before touching your eyes, nose, and mouth;
    2. Before preparing or eating food and drinks;
    3. After using the washroom;
    4. After touching any public surfaces or objects;
    5. After blowing your nose, coughing, or sneezing.
    (Reference Source: https://www.nhp.gov.in/hand-washing_pg)
2. Regular soap is just as effective as antibacterial soap. HWWS works to lift dirt and germs from your hands, but evidence suggests that using any type of soap (antibacterial or plain) to wash hands is more effective than water alone.
3. Hand dryers are NOT effective in killing the coronavirus. (Reference Source: https://www.mygov.in/covid-19/?target=webview&type=campaign&nid=0)
 4. Consider routes of transmission. Estimates show that most people touch their face every 2-5 minutes. Avoid touching your eyes, nose, and mouth with unwashed hands to avoid infecting yourself with viruses on your hands. Drawing attention to habituated face touching behaviour can improve compliance with hand-hygiene practice.

NOTE:

1. Your creative needs to have the above information implied, clearly shown, or written in the communication.
2. The Key Behaviour / Must have information: The Key Behaviour is the message that should be the key highlight of your creative output and that sticks in the minds of your audience for times to come.
3. Good to have information: This is crucial information that your key behaviour message can be supported with, making it richer and more impactful.
4. Additional information: Use this information to add more depth to your creative output.