Unlock your Creativity. Save Lives!
OF INDIA ///
It’s not as easy as it sounds. Beating COVID-19 hinges around conveying important public health information to your loved ones and their communities consistently.
Join the Creative Collective of India’s (CCI) community-run platform as a CREATIVE HERO and inspire positive behaviour change in communities by creating and sharing messaging that is authentic, honest and respectful.
OUR VALUES ///
We represent India’s diversity: India’s traditions, languages, rituals, cuisines, geography, art forms and expressions are unique to every region. CCI has its roots in this spirit of diversity.
Together we win, or together we lose: The pandemic is a leveller that has brought people together from different types, beliefs, class, race and religion. CCI encourages the creation of inclusive communications to reach every individual.
Motivation through Emotion: We believe that emotions and not just knowledge empower human actions.
WHAT IS THE
CCI TOOLKIT ///
This tool kit contains guidelines and communication challenges for Creative Heroes across India in the fight against COVID-19 by:
Encouraging RESPONSIBLE actions
Focussing on CRITICAL issues
Influencing POSITIVE behaviour
Filtering out false & INCORRECT INFORMATION
WHO IS A CCI
CREATIVE HERO ///
Cinema and Theatre Artistes, Folk artists, Visual Media Artists, Designers, Poets, Puppeteers, Strategists, Comedians, Social Media Enthusiasts, Musicians, Animators, UI/UX designers, PR Professionals, Writers – you name it – we are all a part of CCI.
WHY JOIN US ///
- Become a community superhero
- Get noticed by media houses/ publishers/ organisations
- Build connections & inspire other creatives in your city and across India
- Get mentorship in a supportive professional community
PARTNER MEDIA PLATFORMS AND PUBLICATIONS ///
PRCAI: Public Relations Consultants Association of India
IOAA: Indian Outdoor Advertising Association of India
AD CLUB: The Advertising Club Bangalore
ADI: Association of Designers of India
TAC: The Advertising Club
EEMA: Event & Entertainment Management Association of India
RMAI: Rural Marketing Association of India